ZHOU GANG

舟 港 °

 
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Delight in Life, Delight in Yourself

 

With 26 years of operation, Zhougang has accumulated profound expertise in the seafood snack industry. To its loyal customers, it is far more than a brand offering fresh, delicious seafood snacks — it stands for the familiar flavor etched in their memories.

 

We adopt a retro-inspired renewal strategy to craft a time-honored visual identity for Zhougang, striking a chord with customers’ nostalgic affection for classic authentic tastes. Rather than deliberately making everything look worn and aged, we anchor our design concept in "return": a return to the essence of the seafood industry, to Zhougang’s long-standing heritage, and most importantly, to the precious taste memories of consumers.

 

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悅生活   悅自己

26年的經營成就了舟港在海鮮零食行業的積澱，對於舟港的忠實消費者而言，它不僅僅是一個新鮮好吃的海鮮零食品牌，更是他們記憶中的熟悉味道。

 

我們決定以老喚新，為舟港建立一個具有歷史感的視覺形象，尋找記憶中傳統好味道的共鳴。比起“做舊”，我們將設計理念定義在“回歸”，這個回歸既是行業屬性的回歸，舟港歷史的回歸，更是消費者記憶的回歸。