RABBIT BLESSES ALL

兔 佑 四 方 °

 

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The Year of Guimao Rabbit, immortal moon spirit blesses all quarters.

 

To welcome the 2023 Lunar New Year, we take rabbits as the core theme and adopt red envelopes as the carrier for cultural and creative expression. We extract the super symbols of JUMGO and ORIG to reconstruct a brand-new rabbit graphic that matches the follow-up design system.Numbers deliver intuitive visual messages and are widely used in auspicious homophonic greetings.

 

English well-wishes serve as the background, with varied rabbit silhouettes extended into different geometric numerals. The six red envelopes adopt high-saturation color schemes embellished with hot-stamped seals, brimming with boundless vitality and energy.

 

Translated through creative and design language, the work presents a more open, diverse and abundant visual form.

 
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癸卯兔年，長生月靈，福佑四方

 

為迎接2023的新年，選擇以兔子為主題，用紅包的形式做了文創的表達。截取JUMGO與ORIG的超級符號，共同組成了新的兔子匹配後續的設計。數字在視覺的傳達上最為直接，也常被用於諧音的祝福語里。

 

英語的祝福語為底色，不同的兔子形狀延展至不同的幾何數字。6個紅包以高飽和度的顏色，點綴燙金的印章，富含無限的生機與活力。

 

通過創意與設計的語言轉換，把更加開放、多元、豐富的形式做了呈現。