SHENG XIAO MIAOMIAO

生 肖 喵 喵 °

 

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Come For Love & Flavor

 

Love is the most steadfast language, the happiest language, and the purest language. We turn love into an iconic symbol, reconstructing the brand through creative design coding.

 

Rooted in warm and healing vibes, we adopt the gentle and soft cat as the brand mascot. With artistic brushstrokes, we depict the world as seen through children’s eyes — full of innocent joy and endearing tenderness. We guard babies’ flavors with love, delivering premium quality in every bite.

 

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“味”愛而來

 

愛，是最堅定的語言；愛，是最幸福的語言；愛，是最簡單的語言。讓愛成為符號，借以設計的創意之感對品牌進行編碼重構。

 

以“溫情治癒”為根基進行發散，選擇溫順柔軟的「貓」作為品牌形象。用藝術的筆觸，描摹孩童眼裡的世界，天真中充滿爛漫，稚嫩里蘊含可愛。用愛守護寶寶的味道，每一口都是高標準。