BE WIZARD

巫 師 °

 

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Stay Awake

 

Wizard is a plant-based coffee brand that builds a magical wonderland for young people. Creativity, fun and playfulness define their lifestyle. While conveying its brand values and tone, Wizard also wants to send a message to youth: we are kindred spirits.

 

When brainstorming design concepts, coffee led us to imagine coffee beans in their original state, still hanging on branches before harvest. We extracted the silhouette of a wizard’s hat, simplified and flattened it, and combined it to form the brand logo. This creates a differentiated brand visual system that fully embodies Wizard’s unique charm.

 

Minimalist and restrained layout balances the overall visuals, shaping a magical realm exclusively for urban adults.

 

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保持清醒

巫師是專注於植物基咖啡的品牌，是為年輕人打造的魔法世界。創意、好玩、有趣是他們的生活基調，在輸出品牌價值和調性的同時，巫師更加希望向年輕人發出這樣的信息——我們是同一類人。

在思考設計創意時，由咖啡我們聯想到咖啡豆最原始的樣子，是還未被採摘仍掛在枝頭的時候。截取巫師帽子的剪影，將其簡約化、平面化，共同組成品牌Logo，建立品牌差異化的視覺語言系統，共同傳達出巫師的獨特魅力。

用簡約克制的排版風格來中和整體視覺，塑造專屬於都市成年人的魔法世界。