CHRISTIES

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Touch By Touch  

 

Redefine Comfort.

Everyone has the right to choose what to wear and what to love. Weizhi is a brand of versatile, essential intimates that advocates freedom. Rooted in the brand philosophy of "the sensation of weightlessness", it delivers understated comfort.

 

The delicate typeface is unified by a single wavy line, echoing the light, weightless comfort embodied in our core concept. Solid-tone silhouette patterns strengthen product recognition. While outlining the natural human form, they also serve as a subtle brand statement against objectifying body scrutiny.

 

Designed wholeheartedly, stirred by love.

 

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無感之感

 

重新定義舒適。

每個人有選擇自己所穿的權利，也有選擇自己所愛的權利。未植，倡導百搭與自由的內衣基本款品牌，以“無感之感”作為品牌理念，低調而又舒適。

 

纖柔的字體設計中以一筆波浪線貫穿，符合無感之感的輕盈舒適。同色的剪影設計，加強產品輔助識別，在體現人體基本形態的同時，也為品牌弱化身材凝視的外在表達。

為愛觸動，用心設計。